 In the 1950's, the possibility of exploiting tourism in the Costa del Sol started to be valued, and some investors acquired plots of land along the coast for the purpose of building the first hotels.In the 1950's, the possibility of exploiting tourism in the Costa del Sol started to be valued, and some investors acquired plots of land along the coast for the purpose of building the first hotels.
At that time the area was not referred to in any special way, since few people knew it, and was simply called 'the road from Malaga to Cadiz' or even wrongly thought to belong to Torremolinos, which was still a part of Malaga administratively speaking.
The first hotel in this area was La Roca, which was soon followed by the construction of many others - the Siroco, Tritón, Riviera, Alay... As a result many first-class hotels were concentrated within a few metres of each other, converting Benalmádena into a distinctive location.
At the same time, the municipality became aware of the possibilities this new industry could offer and decided to make a special effort to improve the area's town centres and leisure infrastructure.
Several moments of Benalmádena's recent history are particularly significant and have contributed to its becoming a privileged enclave. First its designation as a Village of interest to visitors at the beginning of the 1970's, at about the same time it received several prizes for embellishing its streets, enhanced Benalmádena as a destination for tourists, particularly foreigners. Then in 1973 the Tivoli amusement park was inaugurated, providing a totally new type of leisure centre which remained the only one of its kind for almost thirty years.
However, the most important moment for the municipality was the commissioning and opening of the Benalmádena marina, the largest along the coast. On several occasions it has been awarded the prize for the 'best marina in the world' by specialised communication companies. It has over 1000 moorings, a beautiful architecture and leisure and amusement facilities that attract millions of visitors every year.
Finally, the last significant event for this town was the launch of the Proyecto Olimpo (Olimpo project), whose main objective was and still is the creation of new leisure and amusement installations in order to improve the municipality's leisure facilities (a cable car, monorail, enlargement of the marina, theme parks, amongst others), and to build, improve and/or adapt all infrastructures so as to provide the municipality with quality standards and sustained growth that its 21th-century inhabitants and tourists were asking for.
Text provided by Ayuntamiento de Benalmádena
More information: www.benalmadena.com
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